Paolo Severo Fashion Designer - Photographer

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Something about yourself

About

Ideas, creative drive, a desire to experiment

and push boundaries, and the contradictions

of controversy have always been his fundamental

traits. Then, life experiences led him to

confront various realities that he initially

imagined as ideal.

Then he realized the growing normality around

him. So he traveled—often—meeting people from

tiny villages, living with them, trying to

understand their perspective.

Then came the big cities: Italy, France, England,

Germany, Spain, Greece, Switzerland…

He explored visual arts through photography,

not as a tool to narrate but as a way to emit a

visual sound that resonated within himself.

Then came fashion, still life, the erupting

Etna, events.

20 years ago, fashion—by chance.

He thought that perhaps he could say something

without burdening anyone's pockets, with no

intention of being absorbed by any group or

renowned designer, but by exposing himself to

the market and its sudden challenges.

And so, a product was born: Sniff the Shirt,

distributed across all top shops in Italy and

throughout Europe, with a dedicated space at

4 La Rinascente stores in Italy:

Rome, Milan, Padua, and Turin.

But he didn’t stop there—he created a network of

19 multi-brand stores in Italy

in several cities

1 Showroom in Milan,

becoming a key figure in the industry.

Then came the pandemic.

The world stopped, and so did his path.

The silence, the waiting, the imposed void led

him to reflect.

Serious personal events intertwined with the

global crisis, pushing him to look inward and

question what he truly wanted to be.

A shift in direction, a U-turn.

He decided to resume his studies, to graduate.

A journey that wasn’t just academic but deeply

personal.

Today, he lives in London, where he earned his

degree at UCA, and has embarked on a new chapter

in his life.

As they say at UCL, he embraced disruptive

thinking.

If he was once a designer, but above all, a

businessman, today he wants to live freely

and be purely creative.

He no longer wants to deal with business but

to create without constraints while traveling.

And finally, now, you know where he comes from—

but in reality, many have already worn this

brand – Paolo Severo.

Soon, a new project will be born from this, not

just a creative endeavor but a way of life:

Fashion Wanderer by Paolo Severo.

A journey through places, experiences, and

inspirations—without maps or borders, just

creativity in motion.

If you choose to join me, we will discover it

together, step by step.

Paolo Severo - London - United Kingdom

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